CFED study lands major press

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ROC USA’s nonprofit LLC Member — the Corporation for Enterprise Development (CFED) — released a major study on Wednesday that was picked up by the NY Times.

It measures the strength of people’s savings and how “banked” households are as a way to highlight the challenges that many low and moderate (and some high, for that matter) income families experience.

Savings or other liquid assets — things you can sell to generate cash — are critical for family stability. CFED tries to influence public policy so the government focuses on the right problems.

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