Contacts: Mike Bullard, Communications and Marketing Manager, ROC USA® (603) 513-2827 Mary Alex Blanton, Director of Strategic Marketing, National Cooperative Bank (703) 302-8876 CONCORD, N.H. — The country’s leading lender to resident-owned manufactured home communities has secured millions … More »
6. DON’T rely on one method of contacting home buyers. Some home shoppers will only use the phone to call on homes they are interested in, some will only send emails. Make sure you are encouraging as many … More »
5. DO check out your online competition. Check out other home listings in your area and elsewhere. Borrow great ideas from other listings and add them to your own. Chances are if you see something that appeals to … More »
The Kennebec Journal (Augusta, Maine) followed up on a ROC in its coverage area about a year after the residents purchased Deer Ridge Mobile Home Cooperative in Augusta. The article tells the story of transformation as many initial … More »
4. DON’T forget to add photos. The No. 1 thing home buyers on the Internet want to see is photos. A buyer might easily think you are hiding something if there arenʼt photos of the home. Some sellers … More »
Jessica Pooley, a TA provider in Maine with Cooperative Development Institute, checked in this afternoon with highlights from an awards and appreciation night at RONA (Resident Owned Neighborhoods Association) of Maine. Check it out: Hi everyone, Just wanted … More »
3. DON’T let internet leads sit idle. People expect quick results online. If they send you an email, they expect a response that same day. Check back tomorrow for Part 4! If you missed any previous days’ tips, … More »
2. Do interconnect your marketing activities. Unfortunately, no one has yet invented a surefire “magic bullet” that will draw buyers in every time. Home Buyers shop in different ways — some prefer to drive around, some read the … More »
Seven Dos and Donʼts of Marketing Your Home Online There are typically more than 20,000 homes for sale on MHVillage. It’s the go-to site to sell a manufactured home, either for you or for your ROC. Members of … More »
Vermont Public Radio has produced a piece on the North Avenue Cooperative’s purchase of Farrington’s Mobile Home Park in Burlington, Vt. This resident purchase was the first of its kind in Vermont, using a bond issued by the state … More »
