ROC USA Blog

Transforming Communities Together: ROC USA in 2025 and Beyond

ROC USA is entering a new chapter with a strengthened commitment to expanding resident ownership and preserving affordable housing. With a focus on inclusive growth and deeper community impact, the organization is poised to drive transformational change in communities nationwide.

Passing the ROC USA torch to the next Marathoner – Emily Thaden!

As Paul Bradley concludes 16.5 years at the helm of ROC USA, he reflects briefly on the remarkable progress made – growing from 89 to 338 communities and helping more than 23,000 households secure economic stability. Now, his focus is firmly on the future. Leading Integrity Community Solutions, a new ROC USA subsidiary, Paul is determined to accelerate resident ownership with bold goals: securing 5,000 homesites and transitioning communities to co-op ownership.

Hot times – hot takes – from Phoenix

For 20 years, ROC USA and I have been heavily involved in the Innovations in Manufactured Housing or I’M HOME network. This is group of innovators and advocates in the HUD-code Manufactured Housing sector.

Idaho community purchase ‘relieved so much pressure’

MOUNTAIN HOME, Idaho – Hamilton Place has been Board President Barry Shanahan’s home for five years. The manufactured home community is in quiet, suburban Mountain Home, Idaho, a town of about 15,000.

ROC USA Selected for Prestigious Housing Venture Lab Accelerator

Terner Labs announced the fifth cohort of entrepreneurs – including ROC USA – selected for the Housing Venture Lab, an accelerator providing wraparound support for bold new ideas to make housing more equitable, accessible, and sustainable.

PRICE, President and Personal change (and Elvis!)

There are so many cool stories from this period – stories of community leaders rallying in every possible way and public servants stepping up. ROCs are effective and long-lasting.

Maximize Your ROC’s Potential: Join Our Five-Week Ask the Experts Series!

Professional vendors can support successful operations to create and maintain sustainable and affordable communities, and ROC USA is launching a five-week Ask the Experts series to show how.

Minn. ROC boosting its population to benefit Members

RICHFIELD, Minn. – Bev Adrian, Board President at Woodlawn Terrace Cooperative, understands the importance of infill development, which is why in 2022, the cooperative welcomed seven new homes into the community.

ROC Leader joins ROC USA as Field Operations Manager

CONCORD, N.H. — ROC USA is pleased to announce that Dawn Brown has been hired as field operations manager at ROC USA. She will manage all of the pre- and post-purchase technical assistance providers on the ROC USA Direct team, their workloads and be the go-to for the day-to-day needs the ROCs that work with that team.

Juleny Santa Cruz Joins ROC USA as Cooperative Coordinator & Technical Assistance Specialist

CONCORD, N.H. — ROC USA is happy to announce that Juleny Santa Cruz has been hired as a cooperative coordinator/technical assistance specialist at ROC USA. Santa Cruz began working for ROC USA as a contractor in October 2023 and was hired full time in April 2024.

Affordable housing expert named next president of ROC USA

Emily Thaden, a respected leader in shared equity housing, begins July 1 CONCORD, N.H. – ROC USA, that nation’s leading …

‘This process allowed us to take back our park’

Washington neighbors secure long-term stability and control with community purchase BELLINGHAM, Wash. – Sharon Kirkman moved to Samish Park Mobile …

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